Structural Order and Visual Flow

Freshfoam

Background
Lasers Shoe Bottom Midsole Shoe Middle Shoe Upper Shoe Top
freshfoam midsole
precision cushioning
breathable mesh
structural support
01

technical architecture

The Problem

Digital product showcases often lacked the technical depth to communicate complex engineering innovations to consumers.

The Approach

Architected a layered interactive experience using high resolution assets and strategic scroll triggers linked to component visibility.

The Outcome

Improved engagement metrics and a superior visual demonstration of product architecture built to prioritize clarity and technical adoption.